At Petscribers, we believe that caring for your pet should be simple and affordable. We know that when it comes to getting the right medication, pet owners often face confusion, frustration, and soaring costs. We set out to change that.
Our Story
Petscribers was born from a shared frustration. As vets, we witnessed firsthand the financial strain that pet medication placed on pet owners, often forcing them to make difficult decisions.
While prescription medications were available online at lower costs, finding trusted sources was confusing, time-consuming, and full of uncertainty.
We knew there had to be a better way.
We launched Petscribers to help pet owners easily find and compare prices of safe medications from government-approved pharmacies, and simplify the prescription process.
Our platform, designed by vets, is here to empower you with the information and support you need to make the best choice for your pet’s health.
Meet the team
Dr Angela Jones
Co-Founder
Angela’s journey into veterinary medicine began with a lifelong passion for horses. After graduating from the University of Bristol with a degree in Veterinary Science in 2009, she specialised in equine practice and became an Advanced Veterinary Practitioner in Equine Internal Medicine. Over the years, Angela has worked as the vet for the Metropolitan Police Force and has contributed extensively to emergency out-of-hours veterinary care through her role with Equicall. Angela is also an elected member of the British Equine Veterinary Association, a professional body that supports and represents equine vets while promoting the health and welfare of horses.
Driven by a desire for greater flexibility and professional fulfilment, Angela co-founded Petscribers in 2021. Combining her clinical experience with a passion for innovation in pet care, Angela has been at the forefront of transforming how pet owners access and manage medication for their pets. She is committed to making pet care more affordable, accessible, and transparent for all pet owners, ensuring that quality medication is within reach for every pet.
Angela’s commitment to improving pet health extends beyond the clinic. A passionate writer and communicator, she regularly contributes to Horse & Hound, as well as other pet-focused publications and podcasts. She also has a keen interest in the intersection of veterinary medicine and technology.
Outside of professional life, Angela enjoys exploring the Cotswolds with her young family and their dog, George.
Connect with AngelaDr Emma Pemberthy
Co-Founder
Emma’s journey began at the University of Cambridge, where she studied Natural Sciences. She initially went into investment banking but quickly decided she wanted to do something with more purpose. A year later, she ended up going lambing, and never turned back.
She returned to university to study veterinary medicine at the University of Nottingham, and after almost ten years as a small animal vet, hung up her stethoscope in order to bring Petscribers to life.
Emma is passionate about transforming the pet medication landscape, making it more straightforward, affordable, and transparent for pet owners everywhere. She believes that with the right tools, pet owners can make the best decisions for their pets’ health; they just need to be given those tools.
Outside of work, Emma shares her life with her husband, two young sons, a geriatric Ragdoll cat, and a lively flock of call ducks, who don’t believe in quiet mornings.
Connect with EmmaMichelle McClure
Chief Marketing Officer
Michelle McClure is a strategic, data-driven marketing leader with over 16 years of experience helping B2B and DTC businesses grow through digital innovation and customer-obsessed storytelling. As CMO at Petscribers, she brings her unique blend of high-level strategic insight and hands-on execution to shape the brand’s marketing direction, optimising all digital touchpoints to serve pet owners across the UK better.
Michelle has delivered measurable growth for scale-ups and mission-led brands across various sectors, including pet care, healthcare, technology, entrepreneurship, and food safety. At Rover Europe, she served as Head of Brand Communications and Marketing, leading a team that attracted up to 250,000 unique visitors monthly across eight country-specific blogs, drove social media engagement, and secured PR coverage.
A passionate mentor and certified AI Marketing Specialist, Michelle is recognised for transforming insights into impact, building high-performing teams and scalable marketing systems along the way.
She’s also a proud cocker spaniel mum to Fergus, aligning her work with the emotional realities of modern pet parenting.
Connect with MichelleVictor Parchment
Chief Technical Officer
Victor holds advanced degrees in Artificial Intelligence and the Philosophy of Computing from the University of Toronto and Cambridge, including a PhD focused on automation in clinical diagnosis. With over 20 years of experience as a full-stack programmer, he has spent the last decade leading technical teams in start-ups across the US and UK.
Victor is currently collaborating with his two-year-old daughter on her mission to acquire a pet cat. Their strategy? Leave the windows open and hope a feral kitten wanders in.
Connect with VictorThe Evolution of Petscribers
After launching Petscribers Beta in 2024, the platform quickly gained traction with pet owners and veterinary professionals who saw its value.
In Summer 2025, we officially launched the full platform, offering a seamless and user-friendly experience for those looking to save on pet medication.
As we continue to grow, our mission remains simple: to make pet medication simple, affordable and stress-free.
Our Mission
At Petscribers, we are committed to making pet care simpler and more accessible. We want to help pet owners save time, money, and hassle when managing their pets’ health.
If you are a pet owner, we aim to be your trusted partner in finding the right medication for your pet, ensuring it’s from a reliable source at the best price.
Our Vision
We envision a world where pet medication is easily accessible, affordable, and trustworthy. Our long-term goal is to transform the pet healthcare industry, integrating innovative solutions like e-prescribing, price comparison, and data-driven insights to support both pet owners and professionals.
We’re dedicated to improving the lives of pets and their owners, every step of the way.
Our Core Values
Animal Welfare
At Petscribers, the health and well-being of pets are our top priority. We are committed to ensuring that pets receive the best care possible and that their owners have easy access to safe and affordable medication.
Trust and Transparency
We believe in clear, honest communication. Petscribers offers transparent, unbiased pricing and works with government-approved suppliers, so pet owners can trust that the medications they purchase are safe and reliable.
Innovation and Accessibility
We use cutting-edge technology to break down barriers to pet medication access. Our platform simplifies the process of finding, comparing, and purchasing medication, ensuring that all pet owners can easily manage their pets’ health.
Education and Empowerment
Empowering pet owners with the knowledge they need to make informed decisions is at the heart of everything we do. By providing accessible information and expert advice, we help owners confidently care for their pets without unnecessary stress or confusion.
What’s Next
Petscribers isn’t just about making medication easier to access.
Our platform will continually evolve, integrating new features such as medication reminders, personalised insights, and partnerships with insurers and pet brands. We’re actively working to scale and expand, ensuring that as we grow, our core value remain unchanged and our commitment to pet health remains at the centre of everything we do.
Join us on our journey to transform pet care. Together, let’s make life easier for both pets and their owners.
Join the Petscribers Mission
Ready to simplify pet care? Whether you’re a pet owner, vet, or part of the pet pharmaceutical industry, we invite you to join us in reimagining the pet prescription process.
With Petscribers, pets and their families can trust that they are giving their pet the best care at the best price.